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This Is How The World Ends launches a physical-media rebellion in the digital age In an era defined by streaming algorithms, AI-generated content, and an ongoing debate about the future of theatrical cinema, one film company is taking a radically different path. Seemingly going backwards to go forward, director Robert dos Santos announced the upcoming release of This Is How The World Ends , a feature film that will debut on VHS , marking the first worldwide straight-to-V

For years, the trajectory of media felt predictable. Each new format replaced the last with clear improvements better quality, smaller size, greater convenience. VHS gave way to DVD, DVD to Blu-ray, and then, almost seamlessly, physical media itself gave way to streaming. What had once filled shelves was reduced to icons on a screen. The trade-off seemed obvious and widely accepted. In exchange for ownership, audiences gained access instant, expansive, and effortless. Entire

At the turn of the millennium, the future felt electric. The internet was no longer a curiosity it was becoming infrastructure. What had once been slow, fragmented, and uncertain was transforming into something fast, expansive, and full of promise. Information flowed freely. Distance began to collapse. Entire industries reshaped themselves around the idea that everything music, film, books, communication could exist in a digital space, accessible at any moment. It wasn’t just

There was a time not all that long ago when watching a movie at home required patience, planning, and a little bit of mechanical faith. You didn’t click a title and press play. You drove to a store, wandered the aisles, hoped the movie you wanted wasn’t already rented out, and brought home a rectangular plastic cassette that held your evening’s entertainment inside two spinning reels of magnetic tape. This was the era of VHS, a format that didn’t just deliver movies into peop