“Straight to VHS” used to be a slur in the 90’s. It meant that a film wasn’t good enough to go to cinema. But not anymore. Now, straight to VHS is a sign of something new, something different, something exciting.

In a digital world of AI, streaming, and downloads, we have lost touch with what it means to be in love with cinema, to have a shared experience, and to hold the very films you love.

All of this is changing, as we welcome you to the first straight to VHS film in 20 years, as we revive the world of physical media. This Is How The World Ends is the first of what is going to be a change in the landscape of cinema.

Made by humans, for humans, you can now hold, touch, and most importantly, own the films you want to buy.